Generally speaking, whenever someone discusses the social media world, Facebook is practically impossible to give up. Whether you’re a fan of Facebook or not, the marketing element behind the platform is difficult to ignore. This is especially the case if you have a target audience directly on Facebook.
In recent times, CBD has become one of the most popular and useful products because of its vast benefits. It’s easy to use, versatile, beneficial and has a variety of ways each person can take it. Plus, with the world of cannabis moving forward toward full-legalization, CBD will only grow at the same rate. With the subject of Facebook and CBD in mind, Facebook has finally allowed CBD marketing to be done on its platform. Previously, it wasn’t allowed for a CBD company to do CBD marketing or hire a digital marketing consultant. Considering Facebook has a massive audience to try and attract, it’s a no-brainer why this is a significant win for the world of CBD.
Nonetheless, let’s discuss what CBD marketing is, what this means for CBD marketing, what CBD is, and a variety of other information tied to the fields. By the end, you’ll be entirely caught up with everything you’ll need to know about CBD marketing and Facebook. Let’s get started!
What is CBD Marketing?
For those who don’t know, the general term of marketing is defined as the act of promoting a product or service. The way to go about marketing varies from a digital marketing consultant standpoint to a more traditional marketing consultant. Take this definition in mind and apply it to the world of CBD. CBD marketing is the act of promoting CBD as a way to gain audiences, sell products, and much more. Although this might seem like a straightforward task, it’s a lot more difficult for people than most realize. Plus, since people are unsure what CBD is, the field features an additional for marketers in the subject to hurdle. Not to mention the people who are against CBD for no reason other than their own social biases.
With all of this in mind, CBD marketing is an integral part of growing CBD’s business. Like any other business or endeavor, you can’t possibly expect your CBD business to thrive without the correct marketing in mind. Considering Facebook is a significant part of any marketing, this is huge for the CBD industry.
Why Did Facebook Not Allow CBD Marketing Before?
Previously, Facebook banned advertising for CBD or ingestible hemp even though these products weren’t listed in their advertising policies. CBD businesses and workers alike were confused about why they were banned since the field is entirely legal anyway. Most came to the conclusion that Facebook didn’t want to upset their consumers with CBD ads since there’s some stigma surrounding CBD. Luckily, that stigma is almost entirely removed, thanks to the numerous studies over the years showing the truth behind the subject.
Considering Facebook has a massive audience to appease, they don’t want any sort of controversy. Although the vast majority of people don’t mind or have any issues with CBD, there are some that, again, have a bias against the subject. Like anything else, these people aren’t possible to change. Still, thankfully enough, Facebook realized how ridiculous it is to not allow CBD marketing.
What is CBD?
For those who don’t know, CBD or cannabidiol is one of the 113 cannabinoids found in cannabis. Unlike marijuana, CBD doesn’t contain any THC, which means it doesn’t get people who take it high.
However, it’s possible to purchase CBD with THC in it from states where cannabis is entirely legal. Depending on a person’s preference, they might prefer CBD with or without THC. Either way, there are a vast number of benefits tied to CBD that are difficult to ignore. Since it’s inception, CBD has grown to transform people’s lives for the better. No matter how you look at it or ask a person who takes it, they’ll tell you nothing but good things. It’s one of those universally accepted products to be suitable for people, and that’s part of the reason Facebook finally realized why CBD marketing should be allowed on their platform. Outside of what it does for people, the way you can take CBD varies from person to person. People can take CBD through pills, vaping, smoking, edibles, creams, nasal sprays, eye drops, etc.
Does CBD Help People?
As noted, CBD is extremely beneficial for people. No matter what the specifics of the matter are, it’s a fantastic product. For starters, CBD is most popular for people with anxiety. Like marijuana, CBD helps promote a state of relaxation for people who are feeling anxious or stressed.
Thus, why some many CBD companies promote CBD for anxiety. Outside of CBD for anxiety, there are countless other benefits tied to the subject. No matter how you look at it, CBD is an integral part of people to feel better and fix the specific issues. There’s a reason CBD is as accessible as it is.
Is CBD Marketing Important?
As noted earlier, CBD marketing is vital for the CBD industry to properly flourish. Whether it’s a small company starting out or a massive corporation, marketing is crucial for any field. Considering CBD is a bit of a more complicated subject than other fields, it makes sense why CBD marketing has grown into what it is today. Luckily enough, with Facebook’s addition, the marketing field behind CBD will continue to grow and reach a broader audience. No matter the field, the larger the audience is behind a product, the better it’ll be.
Why Is CBD Marketing Allowed on Facebook Now?
As noted earlier, CBD marketing is allowed on Facebook because of Facebook’s decision to not ban it anymore. Like anything else, as people complained about it not being allowed, Facebook eventually listened, and now it’s like anything else.
However, it’s still not wholly legal like it should. Advertisers are only allowed to run ads that direct to landing pages with ingestible hemp and tropical CBD. Although this isn’t the complete full sense of advertising and marketing, it’s a start.